October 2015
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Targeting Your Market: Not Creepy
Looking for a really new idea for your Halloween costume this year? How about dressing up as a digital marketer? I don’t know what that costume would look like, but it might scare people, judging by the number of times clients have told us that targeted marketing feels creepy. Here’s what people have said about…
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Trying Out Tweriod
Tweriod is a free tool (with premium options) that tells you the best times to tweet if you want to make sure to get the best possible reach. I tried out the free version. So… how much do you love graphs? I always enjoy a good graph myself, so I am happy to share with…
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Twitter Moments
Twitter’s new feature, Moments, is intended to help people find things more easily. In fact, it’s supposed to help us find the best of Twitter. Here’s Twitter’s explanation: Every day, people share hundreds of millions of Tweets. Among them are things you can’t experience anywhere but on Twitter: conversations between world leaders and celebrities, citizens…
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Is Your Website Ready for the Holidays?
If you have an ecommerce site, you doubtless have your products all in place and your gift list post is online, with the big Christmas banners queued up and ready to go the second the Trick or Treaters get home on October 31st. If you’re not selling toys, you might not have been thinking about…
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Low-hanging Fruit for SEO Strategy
As we prepare SEO strategy documents for our clients, we see very special opportunities based on their particular assets, competitive landscape, and resources. We see unusual things about their websites, intriguing possibilities because of the market they serve, and technical challenges requiring creative solutions. SEO strategy really isn’t something that a machine can do. But…
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Snotty Smarty-pants Cyber-speak
The following comment showed up on a client site: On this page, I see the words “permalink” and “pingback.” What in heaven’s name are those terms supposed to mean? Seriously! Please communicate with us in English — not via some sort of snotty, smarty-pants, “cyber-speak” ! ! ! The client contacted us to find out…