Is Your Website Ready for the Holidays?

If you have an ecommerce site, you doubtless have your products all in place and your gift list post is online, with the big Christmas banners queued up and ready to go the second the Trick or Treaters get home on October 31st.

If you’re not selling toys, you might not have been thinking about the holidays at all. Change that.

Here are some worthwhile fourth quarter steps for the rest of us:

  • Make sure you don’t have any gifts. Those of us who aren’t CPG companies may think we don’t have any great presents, but we could be wrong. I think a new entrepreneur would find an SEO strategy document not just useful, but also an affirmation that the giver believes in them. Hard to beat that for a holiday gift. Do you have any products or services that could make innovative presents? If so, get that message on your website fast.
  • Look for tie-ins. Some of our most popular blog posts have been written for holidays. Did everyone who came to read those posts need some awesome web content or regular blogging? No, but happy holiday sharing certainly put us in front of some new eyes. A well-targeted content strategy is key, but the holidays are a good time to reach out to the larger potential audience. We’ll be writing a holiday-related post or two for almost every client this quarter.
  • Jump on the bandwagon. Is Cyber Monday a traditional time to sign up for eye exams? It could be. Cyber Monday, now a super successful shopping holiday, was made up out of the whole cloth just a few years ago. Nothing is stopping you from offering a great Cyber Monday special on eye exams — or anything else you have to offer.
  • Take advantage of slow times. If fourth quarter is slow for you — and it is for many non-retail businesses — then this is the ideal time to fix up your website. Review all your pages and make sure all the information is accurate and up to date. Refresh banners or special offers. Grab some SEO low-hanging fruit. It’s hard to fit these things in during the busy times of the year.

One quarter of American shoppers do some of their holiday shopping before Halloween and almost half  say they’re through by Cyber Monday. If you want to get in on this, it’s time.


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