Rosamond Haden
Why Your Content Marketing Isn’t Working
Here at Haden Interactive, we’re all about web content. The content at your website, your blog, the content of your email blasts, your whitepapers and ebooks, social media, video scripts — we know that this is what makes the most difference for SEO, for conversions, and for connecting with your customers. But what if content…
A Conversation on Keywords
Say you’re a veterinarian and you write a great article at your website titled “Nutrition for Your Bunbun.” Will that article bring you traffic, increase your thought leadership, or get the attention of prospective new clients? In this conversation, Rebecca and Rosie Haden talk with Jeremy Conkle about keywords and how they affect the performance…
Digital Marketing Fears
In one episode of the popular TV show Big Bang Theory, waitress Penny decides to market her crafts for some side income. Theoretical physicist Leonard builds a website (which the gang thinks looks like a 13 year old girl’s Myspace page), and almost as soon as it is launched Penny receives a rush order for…
Should You Avoid Social Media Links to Your Website?
The most important factor for SEO (Search Engine Optimization) is content. The second most important factor is links. Links are a vote of confidence in your website, and you always want links from relevant high quality websites back to your website. Or do you? At a webinar I attended, the speaker told us that we…
Why You Need an SEO Strategy
Here are some things people think will give them all the benefits of SEO: Submitting their website to search engines repeatedly Super secret SEO tricks added to their code Press releases Finding out what keywords their competitors are using and putting those into their text a bunch of times Here are some things that experts…
WordPress Powers 40% of the Internet
WordPress now powers 40% of the websites in the universe. That’s 40,000,000 websites. If you count only those websites with a Content Management System (CMS), it’s 64%. Why is WordPress so popular? Our first website built on WordPress was Freshplans, our K-12 public service site. When we saw how well it performed and how easy…