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The Value of Blogging
People sometimes have a difficult time seeing the value of blogging. Part of the issue comes with the baggage the word “blogging” carries. Professional and profitable aren’t the first things that come to mind when people start talking about “blogs” — but maybe that should change. Marketing giant Hubspot claims that websites with blogs have…
What Do Business Owners Know about SEO?
FRACTL conducted a survey designed to find out what average business owners knew about SEO. One of their findings was that business owners were more likely to know something about SEO than people who did not own a business. That’s good news right there. But when it comes down to the amount and kind of…
Farewell to Flash
We already said RIP to Flash, an outdated technology that was once pretty cool, back when browsers generally stopped supporting it. 2020 is the year that Adobe, the owner of Flash, will stop distributing and supporting the software. The final end of life date for Flash will be December 31, 2020. Google will stop indexing…
How to Hire the Right Web Content Firm
Content marketing is the most effective way to engage your customers and potential customers right now. However, most professionals working in health and wellness don’t have the time or the personnel to maintain a strong company blog and social media presence in-house. This is where hiring a web content firm comes in. Doing content marketing…
2020 Color of the Year: Classic Blue
Each year Pantone, the international color experts, name a Color of the Year. We always enjoy showing websites using that color and speculating about the ways designers might use Radiant Orchid or Tangerine. 2020’s color is Classic Blue — we might call it Basic Blue. This is the background color for the web, the most…
The No-Click Customer Journey
It’s been coming for years, but now it’s a reality: many searchers get their questions answered at Google.com, with no need to click through to a website. Dictionaries, weather reports, song lyrics, calculators, the dates of observances — all kinds of information is now presented by Google on the search engine results page. People looking…
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