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Welcome, Gutenburg!
WordPress users have been getting ready for the new editor, Gutenberg, for many months now. If you haven’t been paying attention — maybe because you have people who do that stuff for you — you might decide to update a page and get a shock. That’s because the new editor looks a lot different from…
HIPAA Regulations on Social Media
The full text of the Health Insurance Portability and Accountability Act of 1996 (HIPAA) doesn’t include the words “social media” for the simple reason that social media wasn’t really a thing yet at the time. 10 years before Facebook, social media was in its infancy, on blogs, online bulletin boards, and forums. Nonetheless, HIPAA contains…
SEO Don’ts
Recently a client asked for a list of SEO dos and don’ts. The client is a franchise operation, and they wanted to help their franchisees get the best possible results on the web. I was happy to provide a checklist of SEO things to do to get a new web page visible. A list of…
National Computer Security Day
November 30 is National Computer Security Day. If this makes you think of master cybercriminal fiends and complex configurations overseen by a Board, check out the Small Business Administration’s Cybersecurity Training Course. You’ll end up with a clear idea of the steps you should take to ward off criminal masterminds as well as common cyber…
5 Great Healthcare Marketing Themes for 4th Quarter
Fourth quarter marketing usually centers around Christmas. That could be a mistake. Data from the Census Bureau shows that 4th quarter sales make up 25-28% of retail spending over the year. Pew Research found that some retailers rely more on holiday spending than others, but even the most present-oriented rarely see more than 30% of…
Cyber Monday Special
Every SEO Strategy Document bought today will be 30% off! What’s an SEO Strategy Document? When we begin working with a client, we do a lot of research about their online presence. We look closely at their website. We delve into their web analytics if they have some installed. We examine their competitors and the…
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