Google Analytics is shutting down their Universal Analytics and will offer only GA4. What does this mean for you? You need to set up GA4 analytics for your website We’ve […]
Category Archives: Analytics
The New GA: The Tech Report
The Technology report at classic Google Analytics gives you a lot of information about your visitors — and used to give more. It tells you the devices your visitors use, […]
The New GA: Engagement
Google Analytics has a new look! Known as GA4, the new reporting is quite a bit different from what we’re used to. In the new Google Analytics interface, Engagement has […]
The New GA: Acquisition
The new Google Analytics interface, G4, has a whole new set of Acquisition reports. Acquisition is all about where your website’s traffic comes from. This report shows how many of […]
The New GA: The Realtime Report
The new Google Analytics experience starts, as the classic one does, with the Realtime report. This report shows the visitors who are currently on your website. As you can see […]
The New Google Analytics Experience
Google Analytics has a completely new look! If you haven’t checked out the new Google Analytics experience, you might need a guide to help you along the way. What’s different? […]
Plotting Rows in Google Analytics
One of the issues with Big Data — and Google Analytics belongs in that category — is the signal-to-noise issue. It can be very hard, when you have a huge […]
Who Should You Filter Out of Your Web Analytics?
It’s easy to filter people out of your Google Analytics — in other words, to choose not to count visits by some computers. Why would you want to, and whom […]
What Are You Doing Right?
Much of the time, we use analytics or social media metrics to solve problems. We want to increase conversions, stop cart abandonment, improve our rankings, or figure out why the […]
Annotate Your Analytics
“So what’s that traffic spike about?” “Ummm… was that the day we did the radio interview?” “No, I think that was last month, wasn’t it?” “Well, then, was it when […]
When Traffic Goes Down at Your Website
We usually expect traffic to rise at the websites we work with. But — especially if you don’t have SEO professionals working for you — that’s not the only direction […]
How Much Traffic Do You Need?
You use analytics to keep track of traffic — the number of visitors — to your site, but how can you know whether you have a good amount of traffic […]
Google No Longer Reports Networks
Google Analytics reported visitors’ networks until recently, but they have stopped reporting this information. The report still shows up under Audience> Technology> Network but it is now all “not set.” […]
Your SEO: Is It Working?
Let’s say you started the year off with a new SEO campaign, adding fresh content to your website regularly and working hard to get high quality links. You fixed some […]
Data-Driven Website Decisions
Research on marketing decision makers consistently shows that about 80% of marketing decisions are made on gut feelings or the opinions of the highest ranking people in the conversation. With […]