The screenshot here shows one metric from the Google Analytics report of our lab site, FreshPlans. You can see that we have 91% new visitors. You can find this report […]
Category Archives: Analytics
New Adwords Interface
Thrills and chills await you at the new Adwords interface. You’ll ride an emotional roller coaster as you admire the new interface with all its cool boxes and shiny new […]
Google Analytics: Year Over Year Traffic
I’m working on our clients’ analytics reports for the second quarter of 2017. One of the things we look at is year over year increase: the increase in traffic for […]
Google Trends and Keyword Research
Google Trends is a great tool for keyword research. It shows overall search volume for terms over time and space. You can type in one or more keywords you’re considering […]
Reaching Local Customers
Do you check your website’s traffic? If you look at analytics at all, this is probably the thing you check. You might look at the Audience Overview report on your […]
The New Look at Google Analytics
Google Analytics is a primary source of the information you need to create effective online marketing strategy for your practice or brand. The Google Analytics website has been giving us […]
Do You Trust Statistics?
I sat in on a meeting recently in which a rep from a TV station said with apparent seriousness that their research showed that people who saw a TV ad […]
Ghost Traffic in Google Analtyics
When you look at your Google Analytics, you may see traffic referred from spam sites like semalt or sharebutton. It’s important to filter this kind of traffic out so that […]
Stress, Data, and Online Marketing
A UK study found that 34% of British small business owners apparently suffer stress over online visibility. Mostly, they think that they’re not investing enough in the effort, and they’re […]
Understanding Traffic Sources
Where do your website visitors come from? How do they find you? You can find out for sure with the Google Analytics reports in Acquisitions. There’s a lot more detail […]
Data-Driven Website Decisions
Research on marketing decision makers consistently shows that about 80% of marketing decisions are made on the basis of gut feelings or the opinions of the highest ranking people in […]
Web Traffic Segments
Last month, the Haden Interactive website had a spell of popularity in Russia. More than 1,000 visitors from Moscow and St. Petersburg clicked through on a post of ours shared […]
Volatile Traffic
Web site traffic may not be your most important business KPI, but it’s a basic metric that can tell you a lot about your website’s overall health. It can give […]
HiPPos
I learned about HiPPos in a Ted talk — not the hippopotamus, of course, but the acronym for “HIghest Paid Person’s Opinion.” The term springs out of the frustration of […]
Filters in Google Analytics
Google Analytics gives you a lot of information that can help you and your web team make good strategic decisions. But this is only true if your data is accurate. […]