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Time on Site

One of the metrics you can follow in Google Analytics is the amount of time visitors spend on a page at your website: time on site.  What can you do […]

Posted on July 19, 2022
by Rebecca Haden
Posted in Analytics | Leave a comment

Google Is Sunsetting Universal Analytics

Google Analytics is shutting down their Universal Analytics and will offer only GA4. What does this mean for you? You need to set up GA4 analytics for your website We’ve […]

Posted on May 4, 2022
by Rebecca Haden
Posted in Analytics | Leave a comment

The New GA: The Tech Report

The Technology report at classic Google Analytics gives you a lot of information about your visitors — and used to give more.  It tells you the devices your visitors use, […]

Posted on August 11, 2021
by Rebecca Haden
Posted in Analytics | Leave a comment

The New GA: Engagement

Google Analytics has a new look! Known as GA4, the new reporting is quite a bit different from what we’re used to. In the new Google Analytics interface, Engagement has […]

Posted on August 6, 2021
by Rebecca Haden
Posted in Analytics | 1 Comment

The New GA: Acquisition

The new Google Analytics interface, G4, has a whole new set of Acquisition reports.  Acquisition is all about where your website’s traffic comes from. This report shows how many of […]

Posted on August 4, 2021
by Rebecca Haden
Posted in Analytics | Leave a comment

The New GA: The Realtime Report

The new Google Analytics experience starts, as the classic one does, with the Realtime report. This report shows the visitors who are currently on your website.  As you can see […]

Posted on August 2, 2021
by Rebecca Haden
Posted in Analytics | 2 Comments
New Google Analytics Experience

The New Google Analytics Experience

Google Analytics has a completely new look! If you haven’t checked out the new Google Analytics experience, you might need a guide to help you along the way.  What’s different? […]

Posted on July 30, 2021
by Rebecca Haden
Posted in Analytics | Leave a comment

Plotting Rows in Google Analytics

One of the issues with Big Data — and Google Analytics belongs in that category — is the signal-to-noise issue. It can be very hard, when you have a huge […]

Posted on October 7, 2020
by Rebecca Haden
Posted in Analytics | Leave a comment
filter

Who Should You Filter Out of Your Web Analytics?

It’s easy to filter people out of your Google Analytics — in other words, to choose not to count visits by some computers. Why would you want to, and whom […]

Posted on October 5, 2020
by Rebecca Haden
Posted in Analytics, SEO | Leave a comment

What Are You Doing Right?

Much of the time, we use analytics or social media metrics to solve problems. We want to increase conversions, stop cart abandonment, improve our rankings, or figure out why the […]

Posted on September 30, 2020
by Rebecca Haden
Posted in Analytics, SEO | Leave a comment

Annotate Your Analytics

“So what’s that traffic spike about?” “Ummm… was that the day we did the radio interview?” “No, I think that was last month, wasn’t it?” “Well, then, was it when […]

Posted on September 28, 2020
by Rebecca Haden
Posted in Analytics, SEO | Leave a comment

When Traffic Goes Down at Your Website

We usually expect traffic to rise at the websites we work with. But — especially if you don’t have SEO professionals working for you — that’s not the only direction […]

Posted on September 21, 2020
by Rebecca Haden
Posted in Analytics, SEO | Tagged Google Analytics, traffic | Leave a comment

How Much Traffic Do You Need?

You use analytics to keep track of traffic — the number of visitors — to your site, but how can you know whether you have a good amount of traffic […]

Posted on September 14, 2020
by Rebecca Haden
Posted in Analytics, Online marketing, SEO | Tagged traffic | Leave a comment

Google No Longer Reports Networks

Google Analytics reported visitors’ networks until recently, but they have stopped reporting this information. The report still shows up under Audience> Technology> Network but it is now all “not set.” […]

Posted on April 15, 2020
by Rebecca Haden
Posted in Analytics | Leave a comment

Your SEO: Is It Working?

Let’s say you started the year off with a new SEO campaign, adding fresh content to your website regularly and working hard to get high quality links. You fixed some […]

Posted on March 11, 2020
by Rebecca Haden
Posted in Analytics, SEO | Leave a comment

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