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Plotting Rows in Google Analytics

One of the issues with Big Data — and Google Analytics belongs in that category — is the signal-to-noise issue. It can be very hard, when you have a huge […]

Posted on October 7, 2020
by Rebecca Haden
Posted in Analytics | Leave a comment
filter

Who Should You Filter Out of Your Web Analytics?

It’s easy to filter people out of your Google Analytics — in other words, to choose not to count visits by some computers. Why would you want to, and whom […]

Posted on October 5, 2020
by Rebecca Haden
Posted in Analytics, SEO | Leave a comment

What Are You Doing Right?

Much of the time, we use analytics or social media metrics to solve problems. We want to increase conversions, stop cart abandonment, improve our rankings, or figure out why the […]

Posted on September 30, 2020
by Rebecca Haden
Posted in Analytics, SEO | Leave a comment

Annotate Your Analytics

“So what’s that traffic spike about?” “Ummm… was that the day we did the radio interview?” “No, I think that was last month, wasn’t it?” “Well, then, was it when […]

Posted on September 28, 2020
by Rebecca Haden
Posted in Analytics, SEO | Leave a comment

When Traffic Goes Down at Your Website

We usually expect traffic to rise at the websites we work with. But — especially if you don’t have SEO professionals working for you — that’s not the only direction […]

Posted on September 21, 2020
by Rebecca Haden
Posted in Analytics, SEO | Tagged Google Analytics, traffic | Leave a comment

How Much Traffic Do You Need?

You use analytics to keep track of traffic — the number of visitors — to your site, but how can you know whether you have a good amount of traffic […]

Posted on September 14, 2020
by Rebecca Haden
Posted in Analytics, Online marketing, SEO | Tagged traffic | Leave a comment

Google No Longer Reports Networks

Google Analytics reported visitors’ networks until recently, but they have stopped reporting this information. The report still shows up under Audience> Technology> Network but it is now all “not set.” […]

Posted on April 15, 2020
by Rebecca Haden
Posted in Analytics | Leave a comment

Your SEO: Is It Working?

Let’s say you started the year off with a new SEO campaign, adding fresh content to your website regularly and working hard to get high quality links. You fixed some […]

Posted on March 11, 2020
by Rebecca Haden
Posted in Analytics, SEO | Leave a comment

Data-Driven Website Decisions

Research on marketing decision makers consistently shows that about 80% of marketing decisions are made on gut feelings or the opinions of the highest ranking people in the conversation. With […]

Posted on January 24, 2020
by Rebecca Haden
Posted in Analytics, SEO | Leave a comment

Do You Need a Web Analytics Pro?

You definitely need web analytics if you have a website, even if you’re not ready to do anything with them. Install Google Analytics and let it quietly collect data in […]

Posted on November 8, 2019
by Rebecca Haden
Posted in Analytics, SEO | 2 Comments

How Much Can Analytics Really Tell You About Your Customers?

One of the questions our clients often ask about analytics is whether they can really tell who comes to visit them — could they, for example, email people who have […]

Posted on October 28, 2019
by Rebecca Haden
Posted in Analytics, SEO | Leave a comment

Analytics: Do the Math

Check your analytics on a typical day and you’ll see numbers like 5.87, as in traffic is up 5.78% and 62 as in 62% of traffic came from search. You […]

Posted on October 16, 2019
by Rebecca Haden
Posted in Analytics, SEO | 2 Comments

Sinister Google Analytics?

A client shared an article with me. The writer, who apparently curates business directories, was encouraging his readers to visit his competitors’ websites. Once there, he said, they should right […]

Posted on September 23, 2019
by Rebecca Haden
Posted in Analytics | Leave a comment

Google Analytics: Benchmarking

In your Google Analytics settings, you can choose whether to participate in benchmarking. If you agree, you’ll share your data — in the aggregate, with no identifying information — and […]

Posted on January 9, 2019
by Rebecca Haden
Posted in Analytics | Leave a comment

Down Time at Your Website

If you’re a retail outfit, especially one with a brick and mortar presence, you’re probably too busy or too exhausted to be reading this. Otherwise, you’re probably just about to […]

Posted on December 19, 2018
by Rebecca Haden
Posted in Analytics, SEO | Leave a comment

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