Google Analytics is shutting down their Universal Analytics and will offer only GA4. What does this mean for you? You need to set up GA4 analytics for your website We’ve […]

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Google Analytics is shutting down their Universal Analytics and will offer only GA4. What does this mean for you? You need to set up GA4 analytics for your website We’ve […]
The Technology report at classic Google Analytics gives you a lot of information about your visitors — and used to give more. It tells you the devices your visitors use, […]
Google Analytics has a new look! Known as GA4, the new reporting is quite a bit different from what we’re used to. In the new Google Analytics interface, Engagement has […]
The new Google Analytics interface, G4, has a whole new set of Acquisition reports. Acquisition is all about where your website’s traffic comes from. This report shows how many of […]
The new Google Analytics experience starts, as the classic one does, with the Realtime report. This report shows the visitors who are currently on your website. As you can see […]
Google Analytics has a completely new look! If you haven’t checked out the new Google Analytics experience, you might need a guide to help you along the way. What’s different? […]
One of the issues with Big Data — and Google Analytics belongs in that category — is the signal-to-noise issue. It can be very hard, when you have a huge […]
It’s easy to filter people out of your Google Analytics — in other words, to choose not to count visits by some computers. Why would you want to, and whom […]
Much of the time, we use analytics or social media metrics to solve problems. We want to increase conversions, stop cart abandonment, improve our rankings, or figure out why the […]
“So what’s that traffic spike about?” “Ummm… was that the day we did the radio interview?” “No, I think that was last month, wasn’t it?” “Well, then, was it when […]
We usually expect traffic to rise at the websites we work with. But — especially if you don’t have SEO professionals working for you — that’s not the only direction […]
You use analytics to keep track of traffic — the number of visitors — to your site, but how can you know whether you have a good amount of traffic […]
Google Analytics reported visitors’ networks until recently, but they have stopped reporting this information. The report still shows up under Audience> Technology> Network but it is now all “not set.” […]
Let’s say you started the year off with a new SEO campaign, adding fresh content to your website regularly and working hard to get high quality links. You fixed some […]
Research on marketing decision makers consistently shows that about 80% of marketing decisions are made on gut feelings or the opinions of the highest ranking people in the conversation. With […]