Analytics
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Should You Pay for Jetpack Stats?
If you have a WordPress website, you might have seen this announcement recently in your admin area: It’s a paywall for Jetpack stats, the WordPress analytics tool. Jetpack is allowing noncommercial sites to continue using the stats for free, but requiring a paid upgrade for anyone using their WordPress site to promote a business, serve…
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No Analytics? Now What?
We recently built a new website for a company that had a well-established website. They had not installed analytics, so they didn’t know how many visitors they had. We installed Google Analytics for them, as we always do when we build a website. They went from no analytics to all kinds of new data. Suddenly,…
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Goodbye to Universal Analytics!
Google stopped collecting and processing data in Universal Analytics properties last year, on July 1, 2023. Ideally, you switched over to GA4, the new Google Analytics, before that date and you will have a full year of data in your new analytics account by then. Maybe you didn’t, though. Or maybe you started the new…
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Lost Web Traffic? Celebrate!
We’ve been seeing falling web traffic at a lot of web sites. While we’re not actually ready to celebrate, it’s becoming increasingly obvious that this is something bigger than normal traffic fluctuations. Looking at all the changes we’ve seen recently in search behavior, — including generative AI search like Google’s Bard and Bing’s Sydney as…
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You Missed the GA4 Deadline
Google’s Universal Analytics stopped working on July 1. If your current Google Analytics account uses the Universal Analytics interface, it is no longer collecting data. You should have migrated it to GA4 by the GA4 deadline, which was June 30. What if you didn’t? What should you do now? Did you get automatic migration?…
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The New GA: The Tech Report
The Tech report at Google Universal Analytics gives you a lot of information about your visitors — and used to give more. It tells you the devices your visitors use, as well as their operating systems and browser choices. An operating system is something like Apple MacOS or Microsoft Windows. A browser is something like…