One of the issues with Big Data — and Google Analytics belongs in that category — is the signal-to-noise issue. It can be very hard, when you have a huge […]
Category Archives: Analytics
Who Should You Filter Out of Your Web Analytics?
It’s easy to filter people out of your Google Analytics — in other words, to choose not to count visits by some computers. Why would you want to, and whom […]
What Are You Doing Right?
Much of the time, we use analytics or social media metrics to solve problems. We want to increase conversions, stop cart abandonment, improve our rankings, or figure out why the […]
Annotate Your Analytics
“So what’s that traffic spike about?” “Ummm… was that the day we did the radio interview?” “No, I think that was last month, wasn’t it?” “Well, then, was it when […]
When Traffic Goes Down at Your Website
We usually expect traffic to rise at the websites we work with. But — especially if you don’t have SEO professionals working for you — that’s not the only direction […]
How Much Traffic Do You Need?
You use analytics to keep track of traffic — the number of visitors — to your site, but how can you know whether you have a good amount of traffic […]
Google No Longer Reports Networks
Google Analytics reported visitors’ networks until recently, but they have stopped reporting this information. The report still shows up under Audience> Technology> Network but it is now all “not set.” […]
Your SEO: Is It Working?
Let’s say you started the year off with a new SEO campaign, adding fresh content to your website regularly and working hard to get high quality links. You fixed some […]
Data-Driven Website Decisions
Research on marketing decision makers consistently shows that about 80% of marketing decisions are made on gut feelings or the opinions of the highest ranking people in the conversation. With […]
Do You Need a Web Analytics Pro?
You definitely need web analytics if you have a website, even if you’re not ready to do anything with them. Install Google Analytics and let it quietly collect data in […]
How Much Can Analytics Really Tell You About Your Customers?
One of the questions our clients often ask about analytics is whether they can really tell who comes to visit them — could they, for example, email people who have […]
Analytics: Do the Math
Check your analytics on a typical day and you’ll see numbers like 5.87, as in traffic is up 5.78% and 62 as in 62% of traffic came from search. You […]
Sinister Google Analytics?
A client shared an article with me. The writer, who apparently curates business directories, was encouraging his readers to visit his competitors’ websites. Once there, he said, they should right […]
Google Analytics: Benchmarking
In your Google Analytics settings, you can choose whether to participate in benchmarking. If you agree, you’ll share your data — in the aggregate, with no identifying information — and […]
Down Time at Your Website
If you’re a retail outfit, especially one with a brick and mortar presence, you’re probably too busy or too exhausted to be reading this. Otherwise, you’re probably just about to […]