Research on marketing decision makers consistently shows that about 80% of marketing decisions are made on gut feelings or the opinions of the highest ranking people in the conversation. With […]
Category Archives: Analytics
Do You Need a Web Analytics Pro?
You definitely need web analytics if you have a website, even if you’re not ready to do anything with them. Install Google Analytics and let it quietly collect data in […]
How Much Can Analytics Really Tell You About Your Customers?
One of the questions our clients often ask about analytics is whether they can really tell who comes to visit them — could they, for example, email people who have […]
Analytics: Do the Math
Check your analytics on a typical day and you’ll see numbers like 5.87, as in traffic is up 5.78% and 62 as in 62% of traffic came from search. You […]
Sinister Google Analytics?
A client shared an article with me. The writer, who apparently curates business directories, was encouraging his readers to visit his competitors’ websites. Once there, he said, they should right […]
Google Analytics: Benchmarking
In your Google Analytics settings, you can choose whether to participate in benchmarking. If you agree, you’ll share your data — in the aggregate, with no identifying information — and […]
Down Time at Your Website
If you’re a retail outfit, especially one with a brick and mortar presence, you’re probably too busy or too exhausted to be reading this. Otherwise, you’re probably just about to […]
Negative SEO
What is negative SEO? It’s a type of attack on your website that makes you look like you’re using black hat SEO techniques to improve your rankings. For example, your […]
Sorting Paid and Organic Traffic
Traffic is a useful metric for almost all websites. A healthy, well-optimized, managed website will see traffic growth over time, whereas a site that has just been launched and ignored […]
Google Analytics Data Retention
On May 25, 2018, Google Analytics data retention rules will go into effect. may 25 is also the GDPR deadline. This may or may not be a coincidence. But U.S. […]
Sessions and Users: Google Analytics
Two of the primary metrics in Google Analytics are Sessions and Users. If you still tend to think in terms of Hits, you may find this a bit of an […]
Google Analytics Audience Overview
How many of your patients or clients visit your website? How do they find you? Which pages do they go to? Which ones do they share on social media? Are […]
Tool Tryout Tuesday: Fastbase
We tried out Fastbase, a Google Analytics add-on that gives you more information about the companies that are visiting you. You can get this information yourself, but Fastbase makes the […]
Web Analytics KPIs for Retail
Often when we first talk with new clients we discover that they’ve done lots of different experiments in marketing, trying print ads, contests, cable TV, sponsorships, and more over a […]
Are Likes and Follows Your Best Metric?
How many friends do you have at Facebook? If you’re working toward Prom Queen or King, this may be an important metric for you to watch. For your practice? Maybe […]