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  • Google Partners

    Google Partners

    Haden Interactive was a Google Engage agency for years, but Google recently switched from Google Engage to Google Partners. A Google Partner is similar to an Engage agency, but there are some differences. Why did Haden Interactive choose to partner with Google? We are unabashed fans of Google. Not only has Google organized data —…

  • Setting a Budget for PPC

    Setting a Budget for PPC

    Setting a budget for PPC can be easy — pay what you feel you can afford. Few advertising options give you this flexibility. But PPC ads have a lot of moving parts, and that can make it hard to determine the best budget for your needs. Paid search, CPC, or PPC — it all means…

  • “Not Provided” now in Paid Search?

    “Not Provided” now in Paid Search?

    Google used to tell us, in Google Analytics, all the keywords people used to find our websites. We used that information to determine whether the web content we wrote was reaching the right people, to target our marketing efforts more effectively, and to get ideas for fresh content our visitors might find useful. That information…

  • Can You Put Your Toe in the Water?

    Can You Put Your Toe in the Water?

    Sometimes we have clients who want to put their toes in the water when it comes to digital marketing. They want to put up a near-free website or do without a website entirely. They want to try $5.00 a day on cost-per-click ads. They just want to do social media. Often the idea is to…

  • Paid or Organic Search, by Keywords

    Paid or Organic Search, by Keywords

    Michio Kaku wrote that people working toward artificial intelligence, such as a computer program that can handle human language the way humans do, are like people building a tower to the moon. They get all excited about how much taller their tower is becoming, while ignoring the fact that their end goal is as far…

  • Google Engage now Google Partners

    Google Engage now Google Partners

    We’ve enjoyed being a Google Engage agency, but Google is always working to improve, and they’ve replaced the Engage program with the new Google partners program. We’ve joined the program, but we don’t become a Google Partner automatically just because we were a Google Engage agency. There are certification requirements, and some requirements based on…