Diary of a Website: Launch Day

GraysLland Acres, Steve and Myra Grayson’s Oklahoma farm, now has its own website.

Oh, Rosie has some things to check off her list, and Shan hasn’t quite pushed the button yet, but by the time you read this, the site will probably be live.

Launch Day is always exciting for all of us. But, like a wedding day, it’s not the end, even if it is the day you bring out the champagne. We now will submit the site to the appropriate search engines and directories and tell everyone we know about it.

You don’t have to do this, of course. Search engines will notice you eventually. We just don’t like to wait for eventually. But we recently saw a quote for “submitting to 200 major search engines” with a price point in the thousands of dollars.

Over 70% of all U.S. searchers use Google. Bing is becoming more popular, especially among the tech crowd, and it recently hit the 10% mark. Yahoo and a bunch of other little search engines divvy up the remaining share.

Do the math, and you’ll see that there aren’t 200 search engines worth submitting to, let alone paying all that for. Check out “When Your New Site Launches” for the URLs of the big three, plus DMOZ, which is important for other reasons.

Josepha’s going to do a linkbuilding campaign for this baby to get it off to a good start. Go over and check out all the cute pictures of llamas and goats!


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