Getting Ready for WordCamp Fayetteville

WordCamp Fayetteville is coming up. We’ll be meeting at the Reynolds Center on the University of Arkansas campus in Fayetteville on July 23. Don’t miss the party on July 22, the afterparty on July 23, and the Jam Session on the 24th at the New Design School, where you can bring your questions and your answers and have hands-on time.

Go ahead and get your tickets. Then come right back here and I’ll tell you about the sessions.

I’ll be discussing data-driven SEO. I’m going to share a couple of new reports from Google Analytics and some other types of data collection tools you can use to gather actionable data.


Then I’ll be sharing specific steps to apply the insights you’ve gained to improve your communication with search engines and help your website do its job better.

I’ll also be showing basic Google Analytics and Jetpack Stats for WordPress in a separate session. After all, if you don’t collect data, you’ll never be able to use it to make data-driven decisions.

The suave and savvy Brian Hilliard is coming up to give our keynote presentation, “Success Principles for WordPress Professionals: Growing Yourself and Your Business.” Brian said, “Your business grows to the extent that you do,” and he certainly has a point. Whether you blog for business, build sites for businesses, or blog about your cats, you’ll enjoy Brian’s highly interactive presentation.

Logan Kipp is taking the WordPress security issue by the horns, telling us how to build security into WordPress sites from the start. Logan was SiteLock’s Lead Security Analyst before he became a Product Evangelist at WordPress.

We’ll have another WordPress contributor this year, too! Aaron Campbell is going to talk about the WordPress community — we all know it’s one of the great things about WordPress, but most of us aren’t as involved as we could be or as we’d like to be. We’ll get the inside scoop on how to be part of the movement.

Local speakers will be bringing their wisdom, too. Chris Spencer from the U of A will tell us all about “The Agony and the Ecstasy of Divi” and Meredith Lowry will talk with both publishers and providers about the legal issues that come up in influencer marketing. If you’re not actively involved in these issues yet, you’ve surely been hearing about them.

There’s plenty for beginners, too. Ben Pollock will be the Master of Ceremonies for WordPress 101, Naqncy Kay Grace will tell you how to get your feet wet with WordPress blogging, and Wayne George will share his experience as he gets his multisite established and monetized. You can come in with no experience and leave with a clear path toward success.

There’s so much more going on that I can’t include it all here, but you can see that you need to be at this conference! I look forward to meeting you there.







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