Organic search is the main traffic source for a well-optimized, established website. But what about your brand-new website that doesn’t yet have that organic search traffic coming? You could patiently wait for your web traffic to build up, or you can jump-start your traffic by getting your website in front of people.
Here are five ways to boost traffic to your new website.
1. Google Ads
Google Ads, Google’s digital advertising service, is a great way to show up for people who are searching for your goods and services — even if you don’t yet show up in organic search. This is a form of paid search that targets people who are likely already looking for your goods or services.
It’s not like sticking a billboard by the side of the road and hoping people visit you. Your ads show up only for people who are actually looking for what you have to offer. Since you pay for Google Ads, you can be sure that you will show up. It’s also a great way to test keywords and offers.
2. Social media ads
Social media ads also get you out in front of new people and generate web traffic. While your conversion rate might not equal what you’ll get from Google Ads, Facebook or Twitter ads can be a very cost-effective way to meet new people and generate web traffic.
Target your ads to your specific geographic area, to the people who are following a competitor or an influencer in your field, or to a “community” you build that matches your ideal customer persona. And of course make sure that once they reach your website they find useful content that intrigues or delights them and makes them want to come back.
3. Share on social media
Social media posts can also bring web traffic to your new site. Choose your platform wisely by considering both the kinds of social media your target market may be using and the assets you have available. For example, if you have plenty of great pictures, a highly visual platform like Pinterest or Instagram can really showcase your images. If you offer professional services for businesses, LinkedIn is your best shot.
But don’t just rely on general information. There are strong communities on every social media platform, and finding yours can be a game-changer. Don’t underestimate the amount of time involved in developing groups and communities in social media. Posting unpaid promotional content every now and then won’t get good results.
4. Email marketing
Email marketing can an effective way to bring in new web traffic. Your website is your top tool for building your email list, but you can certainly get people to your website if you already have a house list. Announce your new website and invite your current patients or clients to visit. Then, as you add content to your website, send out emails linking to your new posts and pages.
5. Word of mouth
Share information about your website in the physical world. Put your web address on your business cards, invoices, sacks, signage, and everywhere else you use your company name. Train your team to ask, “Have you visited our website?” when they interact with patients or clients. Encourage your customers to check in with Facebook, thus sharing your business information with their Facebook friends.
Boosting traffic to your new website
These actions will give you a good step up and get your website noticed. At the same time, work on optimizing your content and adding fresh new content regularly, so your site shows up when people look for the goods and services you have to offer.
Organic traffic builds naturally over time when you implement SEO best practices. However, you don’t have to sit around and wait for visitors to file in. Haden Interactive can help you jump start web traffic at your new site and provide regular blogging and SEO services to make sure that your visitors keep coming back and that your traffic continues growing. Call 479-966-9761 or contact us online to get started.