Email marketing has a higher conversion rate and a lower cost than most forms of marketing. It fits well with social media, direct mail, and content marketing.
Email allows you to do a lot of things traditional marketing used to do — but more economically and with much better ROI:
- Build a list by swapping valuable content for emails and permission to contact.
- Provide valuable content through newsletters.
- Keep in touch, drive purchases, and nurture leads through email.
Haden Interactive produces white papers, infographics, and e-books to build your list, newsletters to increase engagement, and email campaigns to nurture leads and increase customer loyalty.