Some years ago I wrote the content for a website that specializes in animal tissue and blood for research. We were working on terms like “mouse albumin,” “tyrosine hydroxylase,” and […]
Tag Archives: usability
What’s the “About Us” Page For?
The “About Us” page on your website is one of the trickiest to plan. You don’t really want people to land on it first, so SEO isn’t the main issue. […]
Testing Your Website
How can you test your website, and why would you want to?
Your Website Is Not a Piece of Paper
This very famous cartoon by Edward Koren has the caption, “Well, there’s your problem.”
The Call to Action
We’ve had clients tell us they want a Call to Action page.
“You Are Not Your User”
Tom and I met this morning to discuss a bunch of websites we’re currently building, and I found myself thinking repeatedly of a new book from Sitepoint, Killer UX Design. […]
Is Your Ecommerce Site Ready for the Holidays?
November and December are peak times for ecommerce, no matter what you’re selling. People are in the mood to shop. This makes it a good time to take a look […]
Want Lots of Stuff on Your Homepage?
Shan and I are currently working on a church website. There are lots of interesting things about this project, as there are about every project, but one aspect that has […]
A Clever Trick for Website Planning
How Many Choices Should You Have at Your Website?
I like to show you “Before” websites from time to time. These are the websites that need an updsate. One of the things you’ll notice about a lot of the […]
Can You Do Without a Homepage?
I have had some conversations lately about websites without the traditional homepage.
Your Website vs. Web 2.0?
Social media supports your website and extends the value of your investment in that website. Crowdsourced and user-generated content are great opportunities for linkbuilding, wonderful places to meet your […]
How Original Should Your Website Be?
Naturally, you want your website to be different and exciting. You don’t want it to look as though it were made with a template. You want it to be special […]
The User Experience at Your Website
Tom and I are working on a very fun e-commerce website right now. The owners are fun, their products are fun, the customers are fun, it’s just a fun project […]
Planning a Website for Older Users
I’m working with designer Jon Schleuss on a website for the local chapter of the American Association of University Women, an organization to which I belong and which I support […]