Friction is a key concept in transportation, but it’s also an important idea in commerce. Economist Thomas Friedman describes human contact during commerce as “friction.”
Yesterday I finished up edits on content for a new website. One of the issues that came up frequently in the conversation was the idea of repetition. The client felt […]
A new website for the University of Arkansas Master Chorale went live a couple of weeks ago. I wrote the copy for this website, and worked on it with the […]
Yesterday I wrote that we should be prepared to tolerate all kinds of technical ineptitude in our customers. They should be able to get hold of a human easily, I […]
I found myself in a conversation with my Freshman Comp students on the subject of people who have trouble with modern technology.
The website at right, a Before site, is directed toward people with disabilities. The one below is the Before site for a company whose target market is older adults.
I talked about navigation earlier in the week. At that time, I was discussing how you can find out what visitors to your site do. Once you see where they […]