It makes sense for most medical professionals, clinics, and those who work in health and wellness to outsource blogging and SEO services at their website. A professional blogger provides a […]
Tag Archives: writing
Writing for Pleasure
Most of the things I write here are about strategic communication: how can you increase search rankings and conversion rates, how to increase usability, how to make your blog more […]
Short and Snappy Web Content
Sometimes your web page is intended to be read. Your blog posts, your articles, your lesson plans, the novel you’re posting one chapter at a time to share with your […]
Vocabulary and Your Website
A few years ago I wrote the content for a website that specializes in animal tissue and blood for research. We were working on terms like “mouse albumin,” “tyrosine hydroxylase,” […]
You, Me, Us?
It’s a small thing, but one that can make a big difference to your future relationships: not the remote control, but the question of whether to write your website in […]
Who Should Be Writing Your Blog?
I’ve had similar conversations with some new clients recently. “How can you think up new things to say at my blog every day?” they ask dubiously. Or, “I don’t think […]
Client and Contractor Crossing Swords?
Actually, I never fight with clients. But I do sometimes disagree with them. And sometimes I tell them so.