It makes sense for most medical professionals, clinics, and those who work in health and wellness to outsource blogging and SEO services at their website. A professional blogger provides a […]
Most of the things I write here are about strategic communication: how can you increase search rankings and conversion rates, how to increase usability, how to make your blog more […]
Sometimes your web page is intended to be read. Your blog posts, your articles, your lesson plans, the novel you’re posting one chapter at a time to share with your […]
A few years ago I wrote the content for a website that specializes in animal tissue and blood for research. We were working on terms like “mouse albumin,” “tyrosine hydroxylase,” […]
It’s a small thing, but one that can make a big difference to your future relationships: not the remote control, but the question of whether to write your website in […]
I’ve had similar conversations with some new clients recently. “How can you think up new things to say at my blog every day?” they ask dubiously. Or, “I don’t think […]
Actually, I never fight with clients. But I do sometimes disagree with them. And sometimes I tell them so.