We provide many of our clients with quarterly and end of year analytics reports — an analysis of what is going on at your website. Maybe your analytics report is currently sitting on your desk or desktop. Maybe you’re thinking to yourself, What am I supposed to do with this thing?
If you love analytics, it’s time to take pleasure in digging into all that great data. You might want to set up a meeting to go over the best parts and work out a strategy for the next quarter. We love to do that as much as you do.
But not everyone responds to analytics with glee. Some people have confided that just looking at those numbers can make them feel as though their heads are going to explode. They don’t want to be bogged down by the details — they just want good results.
You may be somewhere in between; you don’t want to know how the sausage is made, but you want to have some input about the spices and flavor.
Wherever you fall on that continuum, your analytics report can be useful.
Check your summary.
Analytics reports from Haden Interactive include a summary at the top that lets you know how things are going at your website. You will probably see an increase in traffic, maybe some interesting peaks or exciting links, and any concerns we have.
If everything is great and analytics are not your cup of tea, you can stop there.
Connect your KPIs.
When we put together your analytics report, we’re looking at the health and performance of your website and your online presence. We’re probably working with you on your website goals. We probably don’t have access to the rest of your KPIs — sales, percentage of no-show appointments, number of new patients, level of client satisfaction, and the like.
Look at the elements of your digital presence that connect with those KPIs. Did you have a lift in sales after we wrote about a product or service? Did a profile of one of your trainers cause her appointments’ no-show rate to drop?
This is valuable information, but we won’t know these things unless you tell us.
Do more of what works.
When you see those connections, let us know. We’ll do more of what works and less of what doesn’t. If our KPIs aren’t connecting with yours, it’s time to sit down and figure out what metrics we need to be watching for you.
We’re happy to meet your particular needs. We’ve worked on a wide range of metrics, from store locator usage to visits from specific agencies. Chances are, if you have a question, we can figure out some way to answer it.
Google Analytics and the other tools we use for reporting have enormous amounts of data to dig into. We always select the most relevant information to answer your questions.
When you have specific questions, let us help you track down the answers.
If we only do your analytics and you implement your own digital marketing plan, we’ll give you recommendations for actions. Feel free to ask questions if you’re not sure what to do next. We’re always happy to have a phone call or a sit down meeting to go over your analytics report.
Monitoring analytics and keeping tabs on what’s happening at your website is just half of the equation. It’s not like a weather forecast; don’t just grumble when things are looking gloomy and cheer when you see bluebird skies.
Unlike that weather report, your analytics report provides actionable data that you can use to improve future outcomes. Use that data from your analytics report to make informed decisions that benefit your website and your medical practice or wellness business.