October 2009
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Writing for the Web
I’m working right now on an enormous content update the Kennedy Center is doing for its educational site. One of the main things we writers on the project are doing is making the content suited to the way people read online. It’s not the same as the way people read print. Here, you can see…
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Photos for Your Website
We’ve talked about whether to use stock photos or to use your own images. Say you want to create your own images, how can you go about it? First decision: should you hire a photographer, or do it yourself? Assuming that you are not yourself a skilled photographer, these are the questions you need to…
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Diary of a Website: Launch Day
GraysLland Acres, Steve and Myra Grayson’s Oklahoma farm, now has its own website. Oh, Rosie has some things to check off her list, and Shan hasn’t quite pushed the button yet, but by the time you read this, the site will probably be live. Launch Day is always exciting for all of us. But, like…
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Telling Your Friends
I wrote the other day about communicating about a website while it’s in progress. I made some light remark about how emails back and forth can get confusing.
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Doing Social Media Right
Momma Dean’s is a soul food restaurant in Fayetteville, Arkansas, the town where I live. They make fried chicken like your grandma did, and you can have fried okra and gravy with it, too. Go in and sit down and someone will come and sit with you and find out which of the dishes they’re…
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Responding to Objections at Your Website
The British comedy The IT Crowd has a running joke in which the IT guys have rigged up a recording to answer their phone: “IT…… Have you tried turning it off and one again? …. And you’re sure it’s plugged in? …. You’re welcome.” Every business has conversations like this. Often, they’re the objections people…