May 2010
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Writing for Pleasure
Most of the things I write here are about strategic communication: how can you increase search rankings and conversion rates, how to increase usability, how to make your blog more effective for your business, stuff like that.
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Too Many Links in Your Text? view 2
Yesterday, I wrote about the in-text outbound links at your website. If you do affiliate marketing, then some of these are ads. In the example here, the links to various kinds of fake fish you can use for gyotaku in the classroom all take you to a place where you can buy said fish. This…
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Too Many Links in Your Text?
We’ve talked about outbound links. But we’re generally talking about highly intentional links: the list of partners or resources, the well-placed link to another page on your site, the link to source a reference.
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New Website Lab Report: Affiliate Marketing
It’s been a month since FreshPlans went live. Comparing the first fortnight and the second, we see that overall traffic is up by 68% and pageviews are up by 82%, so we’re seeing a nice steady increase in traffic. We made a good site, I post good new content every weekday, we submitted it to…
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The Working Process for a New Website
It’s the official launch day for Bill West Roofing’s new site. Actually, we had the new site live a couple of days ago, because we like to beat deadlines, but this is the official milestone day.
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How Many Choices Should You Have at Your Website?
I like to show you “Before” websites from time to time. These are the websites that need an updsate. One of the things you’ll notice about a lot of the “Before” screens is that they tend to have a lot of choices for navigation — sometimes dozens. This “Before” version of the Ozark Natural Foods…