November 2010
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Lab Report: Long Tail Keyword Rankings
Your website has some basic keywords you should always have in mind. The websites I’m working on today have primary keywords including “kids’ music,” “used furniture,” “Fayetteville apartment rentals,” and “homebuilders.” We always want to include these terms in our writing for these sites, and you should always include your primary keywords when you’re writing…
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DIY, Pie, and Your Website
We’re celebrating Thanksgiving tomorrow in the U.S., and most of us will eat pie of one kind or another. Naturally, this makes me think of websites.
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Define Success for Your Website
A prospective client contacted me recently asking for a list of competitive keywords I’d ranked for — that is, terms for which I’d gotten a client to the first page of Google.
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Your Logo as a Starting Point for Your Website
When you get ready to have your website created, one of the best starting points is your logo. There are other options: websites you admire, for example, can give your designer an idea of your preferences. You can begin with a great photo of your product or your building or yourself. You can begin with…
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What Analytics Can’t Tell You
There are lots of things that your website’s analytics can’t tell you, especially when it comes to human thoughts. The client who told me yesterday, “Here’s something that analytics can’t tell you” was referring to the buying behavior of people in his industry. Analytics can tell us quite a bit, but there will always be…
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Spiders, Crawling, and Internal Links
We speak of the internet as a web, and talk about the search engine spiders crawling it. That’s because the internet was originally conceived as a web of hyperlinks interconnecting everything. That’s how it generally is now, too, though it’s a bit more sophisticated than it used to be. Search engine spiders arrive at your…