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May 2010
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New Website Lab Report
When I first started doing online marketing, it was an in-house job. I worked for a company that had a website that did nothing for us. All the other people we knew in our field also had websites that did nothing for them. The owners came back from a conference at which the website round…
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My New Favorite Design Book
One of our current web design projects is being enriched by a client with absolutely no design sense at all. The experience is a little like this, but much more fun, because the client is a fun person.
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Really Getting the Most Out of Your Linkbuilding
Recently I did a few hours of linkbuilding for motivational speaker Paul Vitale. When I do foundational linkbuilding, I like to work fast. Quality is essential, that goes without saying, but the name of the game is getting as many good links as possible in the time available.
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Building Links with Reviews
Who do you trust more: a paid ad for a company or your friends and people like you? The vast majority of people trust unsolicited reviews more than paid ads. The internet lets us all get out there and speak our minds. Reviews and review sites are therefore growing in importance.
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Choosing the Website Concept
Choosing between a good alternative and a bad one is easy. Choosing between two good alternatives is something else entirely. Frankly, this is why I don’t usually present more than one concept to a client; I’d rather get it completely clear beforehand and go with one confidently. However, some designers — and some clients– like…