January 2012
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Social Media Management Tools: 2012
Eric Huber and I were talking casually at Facebook yesterday, listing all the social media sites we had to keep up with and moaning about how little time it left for work. We were playing, since that’s what you do on Facebook, but there’s a grain of truth there.
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Ethics, Strategy, and Social Media
Social media for business is an investment. Since it requires time, there is a cost, either in hiring social media pros or in opportunity costs for staff members who put paid time into it. Since it is an investment, it has to have a return. That means it has to be measured and there has…
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Testing Sites for Older Users
I wrote about Planning Websites for Older Users a couple of years ago, and the subject has come up again. At that time, we had identified two areas of primary concern: Contrast level of text People over 55 or so have less ability to read text that doesn’t contrast well with the background. This is…
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As Simple as Possible
Albert Einstein said, “Everything should be made as simple as possible, but no simpler.”
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The Google + Quandary
A recent flow chart showed paths for decision making on where to post information. “Do you want anyone to actually see it?” it asked. If the answer was “no,” then the correct social media platform was Google +.
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Got Great Photos?
We’re working on a new site for a local cabin resort. They have a lot of great photos, and Tom’s design showcases those images with slideshows (two on the homepage) and galleries and multiple images in the text.