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January 2012
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Get Real with Usability
Some of you know that I teach Freshman Comp in my spare time. I think it’s worth doing; as we work more with people in different places around the world, being able to communicate in writing becomes even more important.
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Mimicking Your Competitors
Many industries have a certain look. Store of the Community, whose screen shot you see at right, does some special things, but some of the things they do may be familiar to you: giant inflatables, mascots like Chester the Cheetah, and costumed staff members running events like rodeo trivia quizzes. It’s “retailtainment,” the stuff that…
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Keyword Confusion: Easy to Avoid
I’m working on content for a tourist information website. I’ve had the opportunity to read interesting things about Cape Cod, an area I’ve never seen in person, and I’m beginning to think I ought to go visit Nantucket. They have a ferry, something I don’t think I’ve ever experienced.
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Lab Report: End of Year Analytics
It’s unfortunate that the screenshot we have to show you for an end of year analytics analysis should be this one, because it’s very atypical. This is our lab site, FreshPlans, which was featured in the Google Doodle last spring, gaining that spike which dwarfs everything around it, making this chart useless.
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Add a User in Google Analytics
It’s easy to share your analytics information with someone else. You’ll want to let your SEO pros get in and dig, of course, and you might also want to share the information with other team members.
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7 Resolutions for Your Website
The new year is here, and it’s time to think about goals and objectives for your business. Don’t forget about your web presence. If you don’t have a website, get one. Some 40% of small to medium businesses don’t have websites, according to an October 2011 study of 1,800 businesses. Most of them don’t know…