Add Keywords to Your Website Content — Naturally

An auto mechanic’s site I’ve been working on starts the first paragraph on its home page (under a gallery) with these words:

For Your Convenience

• Free wireless internet access
• Comfortable waiting area with television, car care videos and beverages

I’m suggesting a revision:

Convenient Auto Service

• Free wireless internet access while you wait for your car to be serviced
• Comfortable waiting area with television, car care videos and beverages

Actually, I’m suggesting a completely different first paragraph. But when we get to the part about free wi-fi, there’s no reason we can’t have some of the company’s keywords in there. “For Your Convenience” is fine, but “Convenient Auto Service” also makes sense, and it has “auto service” in it. “Free wireless internet access” is a great selling point for busy people, but adding “while you wait for your car to be serviced” clues the search engines in to what we’re really offering.

The third sentence has no changes: we already have “car care” in there, so we won’t belabor the point.

If you’ve chosen the right keywords, you should be able to include them comfortably in most of the sentences on your website.