There’s a lot packed into “summer.” That one word is bursting with floral shorts, cold glasses of lemonade, fireflies blipping in the darkness, white sands and tropical beaches, cars brimming with luggage and family, and refreshing mojitos on balmy nights. Summer and vacations go hand-in-hand.
One thing that people don’t associate with summer is a diligent and steadfast dedication to writing consistent blog posts for your company’s website. For many, summer leans more towards play than work, but can you take the summer off from blogging?
As with all rhetorically-titled posts, you already know the answer to that question. Children can spend the summer playing tag and college students can take three-month tours the of U.S. Unfortunately, adults don’t get to shirk responsibility during the summer. You’ve got to keep up with your blog!
Can your blog take a vacation?
The answer to this question really depends on how you answer a couple of questions.
- Is it a business blog?
- Do you value traffic to your website?
If you answered, “No” to both of those questions, you can take a break from blogging.
You can take the summer off from your personal blog if you don’t care about traffic. If your blog is an outlet for you to talk about your day or things that interest you, by all means take a vacation when you feel like it.
However, if you answered “Yes” to either of those questions, you can’t afford take a break from blogging. (And if you answered, “Yes” to question 1 and, “No” to question 2, you might need to rethink your business strategy.)
Rosie explains why you can’t take the summer off from blogging.
Vacations are for people, not blog posts.
Blogs provide a steady stream of creative content which is one of the most important things that you can do to improve your visibility on search engines.
You can't afford to let your business blog sip daiquiris on the beach. Click To Tweet
So, why can’t you take a break from blogging?
- People can still read while on vacation.
You can still reach your readers even though they’re out of town. That’s the thing about the internet.
Mobile devices have become so integral in our daily lives that unless you make a conscious effort not to use your phone, you’ll probably use your phone. Your regular readers might check to see what you’re up to before they get out of bed in the morning or while they’re sipping OJ at the breakfast table.
- Blogs aren’t like Snapchat.
As Rosie mentions in the video, blogs stay online, and they’ll be there until you decide to take them down. They don’t vanish into the ether. This means that your blog posts will bring in traffic and help you rank for keywords for years to come.
It doesn’t matter that Bob is in the Bahamas and missed your post this week. Take advantage of slow time and put a little extra effort into your blogging.
- Search engines thrive on content.
Search engines like Google love fresh content. They devour it. Search engines are like the people who show up at the farmer’s market every week, and sneer at canned corn and frozen broccoli. They want the fresh stuff.
A blog that keeps providing fresh, creative content indicates to search engines that the website is still active, which keeps search engines crawling your site. Missing a month of blogging says, “Hey, we’ve got frozen vegetables!”.
Worse yet, that month-long vacation from blogging can easily turn into two months, three months, or more. Not only does this make it less likely for search engines to crawl your site, but it tells visitors,
“We’re not here right now, but we’ve got some pickled vegetables without expiration dates on the jars. We may or may not be back at some point in the future. Please close the door on your way out.”
Let us help you with your business blog
The point is that you need to publish regular creative content to keep search engines interested in your site, to keep visitors coming back for more, and to make sure that visitors trust your site. Blogging provides this regular content. You can’t take a vacation from blogging. Let us help! Contact us today to learn more about our blogging services.