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Blogging
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Selling at Your Blog
Blogs provide value for your business: Blogs drive traffic to different parts of your website. Your blog can show the world that you’re an expert in what you do. Blogs allow you to interact with your customers, and let your customers get to know you. Your blog gives your company a personal face, even if…
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Ways to Collaborate with Your Professional Blogger
It makes sense for most medical professionals, clinics, and those who work in health and wellness to outsource blogging and SEO services at their website. A professional blogger provides a steady stream of quality content at your website; this lets you focus on your profession while still benefiting from content marketing. While you can leave…
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Is Blogging Dead?
Is blogging dead? Quick answer: No. Each month, 409 million people view more than 20 billion pages of blog posts. Is that a big enough audience for you? Just on the WordPress platform, there are 70,000,000 new blog posts published each month. 77% of internet users read blogs. The folks at OptinMonster have data on…
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The Value of Blogging
People sometimes have a difficult time seeing the value of blogging. Part of the issue comes with the baggage the word “blogging” carries. Professional and profitable aren’t the first things that come to mind when people start talking about “blogs” — but maybe that should change. Marketing giant Hubspot claims that websites with blogs have…
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How to Hire the Right Web Content Firm
Content marketing is the most effective way to engage your customers and potential customers right now. However, most professionals working in health and wellness don’t have the time or the personnel to maintain a strong company blog and social media presence in-house. This is where hiring a web content firm comes in. Doing content marketing…
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8 Advantages of Professional Blogging
There are significant advantages of blogging for your website. HubSpot tells us that 92% of companies that blog regularly have gotten customers through their blogs. BlogHer reports that 81% of consumers say they trust information they read in blogs. ThinkCreative estimates the increase in leads for companies that blog at 126%. We could go on…