Is blogging dead? Quick answer: No. Each month, 409 million people view more than 20 billion pages of blog posts. Is that a big enough audience for you? Just on the WordPress platform, there are 70,000,000 new blog posts published each month. 77% of internet users read blogs.
The folks at OptinMonster have data on blogs as marketing, too. Companies with blogs get twice as much traffic as companies that don’t have blogs. Marketers who use blogging get 67% more leads than those who don’t.
We’ve done some research of our own in the past.
We looked at websites with blogs compared with websites without blogs year over year.
More recently, we checked websites with blogs and websites without blogs in quarter over quarter traffic.
We also looked at websites that used blogging with other strategies like social media.
Traffic is not the only important metric for websites, but it’s a metric that is relevant to all websites. And it’s clear that blogging is beneficial.
So why do people keep asking, “Is blogging dead?”
For one thing, “blogging” is not a trendy word. You might hear terms like “content marketing” or “publishing” or “professional content creation” instead. Assuming that means adding fresh original content to your website such that the newer articles show up ahead of the older ones, it’s blogging.
You might want to use a different term for your blog. We’re totally with you there.
But you can also find folks who say blogging is dead because they are not successful with it. The Centers for Disease Control have a successful blog — or rather, nine of them. The Supreme Court has a blog. Pick your own highly legit outfit and check — chances are good that they have a blog. Do you want to follow their lead, or that of someone who is unsuccessful with blogging?
While you can find blog posts titled “Is blogging dead?” from the 20th century till now, blogging continues to be the single most powerful strategy for SEO and for digital marketing in general. If you’ve been waiting around to see whether it’s just a fad, it’s time to go ahead and take the plunge. We’ll be happy to help. Fill out the simple form below if you’re ready to talk about blogging for your organization.