EoY Website Check-up: Content

As we near the end of the year, it makes sense to have a look at your website and see if there are changes that need to be made.

Look first at your content; it’s often the easiest thing to fix, and it makes the biggest difference in search rankings.

It’s also often the part of your website that gets overlooked most. Even if you visit your website to make sure it still looks good, you probably don’t read the whole site every time you drop by.

Once a year is not too much, though. Look for these things:

• Outdated or inaccurate information, including staff members still listed but no longer working with you, old addresses and phone numbers, or discontinued products.
• Missing information needing an update, including new products, new staff members, and seasonal changes.
• Typos and grammatical errors that didn’t get caught before you launched the website. It’s easy to miss a spelling error, but Google’s patent specifically lists spelling errors as part of the algorithm used to determine which websites are offered to searchers.
• A tone or mood that no longer represents the company or the brand, or a need for rebranding.
• Failure to communicate well with search engines, possibly by failing to state your website’s purpose clearly or by choosing not to use the common terms people search for when they need your products.
• Poor quality content or inadequate content — plenty of websites launch with poor content, but it’s never too late to fix that problem.

Check out the most-needed content improvements, but also be realistic. If you don’t have an SEO writer on staff, you’ll be better off hiring a company like Haden Interactive for your content update. Call Julianne at 479.966.9761.