SEO Step-by-Step, by Caiman Jones

Caiman Jones has produced another practical, modern, easy to read beginners’ guide. This one looks at SEO, including all these important topics:

  • keywords
  • great content
  • page titles
  • optimizing images
  • links
  • AuthorRank
  • sitemaps
  • meta tags
  • social media
  • site speed tips
  • Google Analytics and Webmaster Tools

There’s also a glossary and a list of resources.

The writing is friendly and conversational, the information is up to date, and since you’ll be reading it on your Kindle, you can follow the links in each chapter to find online resources.

You’re not going to finish this book and automatically have all the skills you need. For example, the chapter temptingly titled “Creating Viral Infographics Without Design Skills” explains what an infographic is, suggests looking to “association and non-profit organizations” for data, and lists several good infographic tools:

  • creately
  • infogr.am
  • piktochart
  • visual.ly

I love these tools, but I think we can all see that this is not actually a step by step method for creating viral infographics with no design skills.

However, you will understand SEO concepts and have good reason to give up some common myths and misconceptions about SEO. You’ll have a list of skills you can hone or hire. And you’ll have a terrific to-do list for improving communication between your website and the search engines.

Site owners and marketing pros should know these things if only so they can ignore all those spam offers to submit your website to hundreds of search engines. And Jones explains everything in a very clear and friendly way without assuming any special skills or knowledge on the part of readers. He points you toward a lot of good resources, too.

I read a lot of these books, and often find them frustrating — full of errors and outdated information, for example, or directed toward businesspeople but requiring lots of technical knowledge to understand. This book doesn’t suffer from those flaws, and I recommend it highly.

I received a copy of this book for review. I was not paid for this review, and you know I always tell you the truth.

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