There are some industries in which many or even most companies don’t have websites. Antique stores. Nail salons. CPAs. Caterers. Private medical practices. Contractors. Dance studios. Independent mechanics.
Are your competitors doing without websites?
If your competitors don’t have websites, it’s easy to assume that it’s because websites aren’t useful in your profession.
After all, how many people who want to get their nails done actually look for a nail salon on Google?
In my neck of the woods, 1,900 a month. Plus hundreds more looking for nails near me,” “nail shop,” “pedicure near me,” “manicure near me,” “nail places near me,” and more.
Local nail salons (according to interviews conducted in the area) had two things to say about their business: first, they don’t need websites and second, there used to be a lot more nail places but many of them have gone out of business.
Would a couple thousand potential new clients a month make a difference, do you suppose?
Hundreds of people look for pediatricians, laser hair removal, orthodontists, and similar services in my neighborhood.
So what if you were the first nail salon in my region to have a website? What if you were the first CPA to have a current, professionally built website? What if you were the dance studio with the best website?
Do you seriously think that those companies wouldn’t have an advantage?
Is it time to step up?
A recent survey found that 22% of the small businesses surveyed said their reason for not having a website was that they lacked the resources. Another 25% said they didn’t have the tech skills. That number includes all kinds of businesses, though — the ones that know for a fact that all their competitors have websites as well as those that are going with the herd. The percentage of business owners in these not-on-the-web industries who have any interest in a web site is probably much smaller. Some of them might be in the 23% that said their type of business just doesn’t need a website.
If you’re still reading this, then you may be one of those business owners. You know that veterinarians (or whatever it might be) in your town mostly don’t bother with websites, but you’re sick of having customers ask for your web address and having to say you don’t have one.
Go to the Google AdWords Keyword Suggestions Tool. Type in the name of your field and your town or service area. You’ll get a chart that looks like this:
You’ll see the searches for the main keyword you typed in, plus a list of other terms people are looking for in your neighborhood. You will see the level of competition for the terms, and the number of searches for the terms each month. Add up all those searches and you’ll probably see that having a website would make a big difference for you.
Set a budget for a website. There is a web firm or DIY option for absolutely every budget. Start now, and you could have your website up and running in time to do you some good in the all-important fourth quarter.
If you decide to take action, we can help you. Call 479.966.9761 and we’ll be happy to talk with you.