10 Things I Learned at WCKC 2015

I wish I could have gone to all the sessions at WordCamp Kansas City 2015. I’m happy to report that several of the speakers I missed — and some of the great sessions I got to attend, too — will be coming down for WordCamp Fayetteville 2015 next month.

WordCamp is for fun and networking, and it’s a great opportunity to get to know the WordCamp community, which several speakers reminded us is one of the great advantages of WordPress.


But I always like to learn new things, and here are some of my top takeaways from this year’s event:

  1. From Dave Navarro, I learned that all the data from a responsive website is sent to the mobile device, even if it’s not being displayed. That means that your gorgeous hi-res photos and streaming videos can be real data hogs for mobile users. You can make use of WordPress plugins to optimize the data and fix that problem.
  2. From Eric Huber, I learned that the right search bar makes a great call to action, and that there are plugins that will gamify your website for greater engagement.
  3. From Jenn Rosenblatt, I learned that using words about pain and difficulty in your market research increases the chances of getting emotional language from the consumers you’re interviewing. You can then use those heartfelt words in your marketing copy.
  4. From Kristin Falkner I learned that shortcodes are often no easier for our clients to use than HTML.
  5. From Jamie Smith I learned that companies that prioritize blogging are 13 times more likely to see a positive ROI.
  6. From Shane Purnell I learned that I really don’t know enough about podcasting. I’ll be asking him a lot more questions.
  7. From Mike Hansen I learned that Google Analytics will send a message to your phone when your website is getting unusual traffic.
  8. Mike Hansen also made a great suggestion: create a view for your website in Google Analytics that filters out the high performers, so you can focus on building the weaker performers.
  9. From Brianna Privett I learned that the Yoast SEO plugin also verifies for Rich Pins.
  10. From Heather Physioc I learned that the ease and efficiency of the WordPress CMS has more benefits for businesses than I had realized, including freeing up funds for online marketing.

If you missed WordCamp KC, know that you still can attend WordCamp Fayetteville, taking place from July 31 to August 2, 2015.






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