You’re at a website, considering making a purchase, a donation, a hire — whatever the site offers, you’re ready to buy. You go to complete the transaction, and you see the company’s email address… at yahoo.com. AOL.com. Gmail.com.
Does this affect your decision? If you’re like most people, it sure does.
Those email addresses look personal, not professional.
If you have a website, then your web host probably offers you email service: for example, our website is HadenInteractive.com, and our team have email addresses like Rebecca@HadenInteractive.com, plus we have a central email address at info@HadenInteractive.com. You should have those options.
If you don’t have a website, and that’s why you use your personal email for business, your customers naturally find you less trustworthy. A business with no website has been considered less trustworthy by consumers for the past several years, according to surveys.
So what should you do if you have this problem?
- Use your professional email. Chances are, if you have a website, you have access to that option and just haven’t arranged for it yet. You can have mail sent from the professional email account to your personal account if you want to avoid having two email accounts.
- If you cannot use a professional email account, or are determined to use a personal one, hide it on your webpage. Ask your web pros to do this for you — they’ll have no trouble doing so.
This is one of the simplest changes to make, and it can make a big difference in your customers’ perception of you.