Does Your Email Address Matter?

You’re at a website, considering making a purchase, a donation, a hire — whatever the site offers, you’re ready to buy. You go to complete the transaction, and you see the company’s email address… at yahoo.com. AOL.com. Gmail.com.

Does this affect your decision? If you’re like most people, it sure does.

Those email addresses look personal, not professional.

If you have a website, then your web host probably offers you email service: for example, our website is HadenInteractive.com, and our team have email addresses like Rebecca@HadenInteractive.com, plus we have a central email address at info@HadenInteractive.com. You should have those options.

If you don’t have a website, and that’s why you use your personal email for business, your customers naturally find you less trustworthy. A business with no website has been considered less trustworthy by consumers for the past several years, according to surveys.

So what should you do if you have this problem?

  • Use your professional email. Chances are, if you have a website, you have access to that option and just haven’t arranged for it yet. You can have mail sent from the professional email account to your personal account if you want to avoid having two email accounts.
  • If you cannot use a professional email account, or are determined to use a personal one, hide it on your webpage. Ask your web pros to do this for you — they’ll have no trouble doing so.

This is one of the simplest changes to make, and it can make a big difference in your customers’ perception of you.


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2 responses to “Does Your Email Address Matter?”

  1. www.mistwoodlabs.com Avatar
    www.mistwoodlabs.com

    First of all I would like to say great blog! I had a quick question that I’d like
    to ask if you don’t mind. I was curious to find
    out how you center yourself and clear your thoughts before writing.
    I’ve had a hard time clearing my mind in getting my thoughts
    out there. I truly do take pleasure in writing however it just seems like the first 10 to 15 minutes tend
    to be lost simply just trying to figure out how to begin. Any suggestions or hints?
    Many thanks!

    1. Rebecca Haden Avatar
      Rebecca Haden

      Writing is my job, so a good cup of tea is about all the preparation I need. I know what you mean, though — I teach writing, so I work with lots of students who have the problem you describe. Writing every day will help. However, if it’s hard for you to get started and you need a blog for business, then it makes sense to hire a blogger and focus on the work you do best.

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