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Tag Archives: books

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The Brand Mapping Strategy: A Book Review

Karen Tiber Leland, author of The Brand Mapping Strategy, is a branding coach. Reading her book feels a lot like sitting down with a brand coach and getting some insight […]

Posted on June 3, 2016
by Rebecca Haden
Posted in Strategy | Tagged books | Leave a comment

UX for Beginners Review

We know from experience that website owners tend to make emotional decisions about their websites, but the more you think about strategic communication and outcomes aligned with your business goals, […]

Posted on March 28, 2016
by Rebecca Haden
Posted in Web design | Tagged books | Leave a comment

The Best Damn Web Marketing Checklist Review

We delivered a website this week and basked happily in the clients’ response, “Love it!” But for the business owner, receiving a website for final approval can be a bit […]

Posted on April 30, 2015
by Rebecca Haden
Posted in Online marketing | Tagged books | Leave a comment

Facebook Marketing Strategies

Facebook Marketing Strategies for Small Business by Mark Cijo and Erdal Gul is truly a step-by-step guide. The book begins with a look at Facebook as a marketing platform. Facebook […]

Posted on December 17, 2014
by Rebecca Haden
Posted in Social media | Tagged books | Leave a comment

Mastering Hubspot: Book Review

I’m a fan of Hubspot. I download their ebooks, admire their marketing tools, read their blog, and have played with — but not purchased — their marketing software. We’ve spoken […]

Posted on September 25, 2014
by Rebecca Haden
Posted in SEO | Tagged books | Leave a comment

Finger & Dutta: “Ask, Measure, Learn”

“Likes don’t create revenue,” an article a client sent to us today concluded, “new clients create revenue.” They were making an excellent point. “If you decide to use outside social […]

Posted on April 8, 2014
by Rebecca Haden
Posted in Social media | Tagged books | Leave a comment
WordPress for All by Chris O'Connor

WordPress for All: A Book Review

If you want to be able to take a hands-on approach to your WordPress website and you don’t currently have a book on the subject, you should buy WordPress For […]

Posted on November 5, 2013
by Rebecca Haden
Posted in SEO | Tagged books | Leave a comment
WordPress Websites Step by Step

WP Websites Step by Step, by C. Jones

We’re a WordPress shop, and definitely big fans of WordPress. We find that, for our clients who like to have a hands-on relationship with their websites, Word Press is much […]

Posted on June 24, 2013
by Rebecca Haden
Posted in SEO, WordPress | Tagged books | 2 Comments

Expanding Your Email Marketing List

Pam Neely’s ebook 50 Ways To Grow Your Email Marketing List is a practical compendium of ideas. She divides her 50 tactics among six basic strategies: Get more opt-ins at […]

Posted on June 19, 2013
by Rebecca Haden
Posted in SEO | Tagged books | Leave a comment

Likeable Business, by Dave Kerpen

Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver is a followup to Kerpens’ Likeable Social Media. This book is not primarily about online marketing, though Kerpen […]

Posted on May 21, 2013
by Rebecca Haden
Posted in Online marketing | Tagged books | 2 Comments

The Power of Why, By C. R. Weylman

The Power of Why: Breaking Out in a Competitive Marketplace, is a new book from C. Richard Weylman. There’s a lot in this book, and I’ll be reviewing it at […]

Posted on May 8, 2013
by Rebecca Haden
Posted in SEO | Tagged books | Leave a comment

Ctrl Alt Delete, by Mitch Joel

Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It  is a new book from Mitch Joel, the author of Six Pixels of Separation. The world […]

Posted on April 22, 2013
by Rebecca Haden
Posted in SEO | Tagged books | Leave a comment

Think Like a Rock Star

Many conversations about social media and online marketing center on measurement of ROI, detailed statistical analyses of engagement, or tech tools. Mack Collier proposes a change in attitude in his […]

Posted on April 8, 2013
by Rebecca Haden
Posted in SEO, Social media | Tagged books | 2 Comments
The Power of Infographics

Power of Infographics – M. Smiciklas

Infographics are trendy, they’re fun, and they’re terrific for social media. On the other hand, from the point of view of the average website owner, they’re a serious investment — […]

Posted on February 12, 2013
by Rebecca Haden
Posted in SEO, Web content | Tagged books | 2 Comments

How to Measure Social Media

How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI  by Nichole Kelly ought to bring a sigh of relief to a lot of people […]

Posted on January 22, 2013
by Rebecca Haden
Posted in Analytics | Tagged books | Leave a comment

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