Karen Tiber Leland, author of The Brand Mapping Strategy, is a branding coach. Reading her book feels a lot like sitting down with a brand coach and getting some insight […]

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Karen Tiber Leland, author of The Brand Mapping Strategy, is a branding coach. Reading her book feels a lot like sitting down with a brand coach and getting some insight […]
We know from experience that website owners tend to make emotional decisions about their websites, but the more you think about strategic communication and outcomes aligned with your business goals, […]
We delivered a website this week and basked happily in the clients’ response, “Love it!” But for the business owner, receiving a website for final approval can be a bit […]
Facebook Marketing Strategies for Small Business by Mark Cijo and Erdal Gul is truly a step-by-step guide. The book begins with a look at Facebook as a marketing platform. Facebook […]
I’m a fan of Hubspot. I download their ebooks, admire their marketing tools, read their blog, and have played with — but not purchased — their marketing software. We’ve spoken […]
“Likes don’t create revenue,” an article a client sent to us today concluded, “new clients create revenue.” They were making an excellent point. “If you decide to use outside social […]
If you want to be able to take a hands-on approach to your WordPress website and you don’t currently have a book on the subject, you should buy WordPress For […]
We’re a WordPress shop, and definitely big fans of WordPress. We find that, for our clients who like to have a hands-on relationship with their websites, Word Press is much […]
Pam Neely’s ebook 50 Ways To Grow Your Email Marketing List is a practical compendium of ideas. She divides her 50 tactics among six basic strategies: Get more opt-ins at […]
Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver is a followup to Kerpens’ Likeable Social Media. This book is not primarily about online marketing, though Kerpen […]
The Power of Why: Breaking Out in a Competitive Marketplace, is a new book from C. Richard Weylman. There’s a lot in this book, and I’ll be reviewing it at […]
Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It is a new book from Mitch Joel, the author of Six Pixels of Separation. The world […]
Many conversations about social media and online marketing center on measurement of ROI, detailed statistical analyses of engagement, or tech tools. Mack Collier proposes a change in attitude in his […]
Infographics are trendy, they’re fun, and they’re terrific for social media. On the other hand, from the point of view of the average website owner, they’re a serious investment — […]
How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI by Nichole Kelly ought to bring a sigh of relief to a lot of people […]