Karen Tiber Leland, author of The Brand Mapping Strategy, is a branding coach. Reading her book feels a lot like sitting down with a brand coach and getting some insight […]
Tag Archives: books
UX for Beginners Review
We know from experience that website owners tend to make emotional decisions about their websites, but the more you think about strategic communication and outcomes aligned with your business goals, […]
The Best Damn Web Marketing Checklist Review
We delivered a website this week and basked happily in the clients’ response, “Love it!” But for the business owner, receiving a website for final approval can be a bit […]
Facebook Marketing Strategies
Facebook Marketing Strategies for Small Business by Mark Cijo and Erdal Gul is truly a step-by-step guide. The book begins with a look at Facebook as a marketing platform. Facebook […]
Mastering Hubspot: Book Review
I’m a fan of Hubspot. I download their ebooks, admire their marketing tools, read their blog, and have played with — but not purchased — their marketing software. We’ve spoken […]
Finger & Dutta: “Ask, Measure, Learn”
“Likes don’t create revenue,” an article a client sent to us today concluded, “new clients create revenue.” They were making an excellent point. “If you decide to use outside social […]
WordPress for All: A Book Review
If you want to be able to take a hands-on approach to your WordPress website and you don’t currently have a book on the subject, you should buy WordPress For […]
WP Websites Step by Step, by C. Jones
We’re a WordPress shop, and definitely big fans of WordPress. We find that, for our clients who like to have a hands-on relationship with their websites, Word Press is much […]
Expanding Your Email Marketing List
Pam Neely’s ebook 50 Ways To Grow Your Email Marketing List is a practical compendium of ideas. She divides her 50 tactics among six basic strategies: Get more opt-ins at […]
Likeable Business, by Dave Kerpen
Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver is a followup to Kerpens’ Likeable Social Media. This book is not primarily about online marketing, though Kerpen […]
The Power of Why, By C. R. Weylman
The Power of Why: Breaking Out in a Competitive Marketplace, is a new book from C. Richard Weylman. There’s a lot in this book, and I’ll be reviewing it at […]
Ctrl Alt Delete, by Mitch Joel
Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It is a new book from Mitch Joel, the author of Six Pixels of Separation. The world […]
Think Like a Rock Star
Many conversations about social media and online marketing center on measurement of ROI, detailed statistical analyses of engagement, or tech tools. Mack Collier proposes a change in attitude in his […]
Power of Infographics – M. Smiciklas
Infographics are trendy, they’re fun, and they’re terrific for social media. On the other hand, from the point of view of the average website owner, they’re a serious investment — […]
How to Measure Social Media
How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI by Nichole Kelly ought to bring a sigh of relief to a lot of people […]