The New GA: Monetization Report

The new Google Analytics Monetization report is a completely new report; classic Google Analytics doesn’t show all this information unless you customize your dashboard to show it. Even then, it doesn’t show it in one place.

The new Monetization report lets you see at a glance where your revenue is coming from, whether you’re tracking ecommerce or ads. You can compare the performance of specific ads and products easily.


Our G4 example is not monetized, so the data for this Monetization report is all zeros. By default, the Monetization Overview summarizes all these things:

Ecommerce purchases by Item list name the number of purchase events by the item_list_name parameter
Ecommerce purchases by Item name the number of purchase events by the item_name parameter
Ecommerce revenue by Order coupon the amount of revenue from purchase events by the coupon parameter
Item views by Item promotion name the number of view_item events by the name of the promotion
Product revenue by Product ID the total revenue by the product identifier for a feature or subscription that users can purchase within your mobile app
Publisher ad impressions by Ad unit the number of ad_impression events by ad unit


E-commerce report

The ecommerce report shows events involving products. It shows a lot of useful information  by default:

You’ll see the number of each item purchased as well as the number added to the shopping cart. You’ll also see the conversion rate for people who viewed the product. That is, if 10 people looked at a particular item, how many actually bought it? This information allows you not only to see what you actually sold, but also shows some steps toward purchase: examining an item and putting it into the cart. 

This information allows you to get better insights into people’s inclinations and behaviors than sales alone.

The classic Google Analytics Ecommerce reports show much the same data, if you set it up. Our lab site is not an ecommerce site, so we have not set it up. However, the screen shot below shows you the information that would be shown. This report is under Conversions.

In-app purchases

One of the big differences between G4 and the classic Google Analytics is that you can combine a website and an app. This means that you can track in-app purchases along with purchases at your website in the new Monetization report.

This report gives you sales for each item and the revenue, including average revenue for items with varying possible costs. 

Publisher ads

If you monetize with ads, this report will give you impressions, length of time the ad was shown, clicks, and revenue.

Since our example site doesn’t have ads, we can’t see any data.

However, we can tell you that you need to set this up with a Firebase project. If you use MoPub or IronSource, Google will provide you with code snippets you can add (or have your web pros add) to track revenue. 

This compares with the Publisher Revenue report in the classic Google Analytics view. The screenshot below shows our lab site’s estimated $6.06 ad revenue for the past week. 

We can see the pages that earned that princely sum for us. The Publisher Pages report gives us impressions and clicks.

This is for Google ads, and didn’t require any special set up. We don’t see our Amazon affiliate revenue in this report (Here’s a how-to for tracking Amazon affiliate links as an event — we haven’t tried it). However, the new reports do allow you to track many kinds of ads automatically, as well as customizing the report.

Get some help

If you are primarily a website owner for your business or professional services, you will probably need to get some help setting up the data collection for your Monetization reports. In fact, you are likely need some help configuring the classic versions of these reports as well. If you monetize your website through ecommerce or ads, it’s probably worth your while to get that help. 

Once again, not seems that the G4 reports — while they present data available in the classic interface — allow a simpler or more focused approach to monetization. 






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