Tonight is the kickoff for WordCamp Fayetteville 2017, the seventh WordCamp Fayetteville event. It’s the seventh WordCamp Fayetteville that I’ve attended, and the sixth time I’ve spoken.
WordCamp is for all users of WordPress:
- People like me who build WordPress websites or use them to publish our work, either for ourselves or for clients.
- Business owners and professionals who use WordPress websites for their businesses or practices, whether they manage those websites on their own or have people like me to take care of them.
- Bloggers who use WordPress.com or self-hosted WordPress websites to blog, whether they’re speaking up for a cause, keeping a personal diary, or monetizing their sites.
It’s a celebration of WordPress and a chance to meet as part of the global WordPress community, strengthening the ties of the local WordPress community. It’s a great way to network, to explore the potential of your WordPress website, and to learn how to DIY some parts of the site if you feel like it.
I’m presenting two programs this year:
- SEO 4 U
I’ve been a full time professional SEO for over a decade, working not just with my own sites and my clients’ sites, but also white labeling services for other agencies. This means I’ve worked with hundreds of websites, using analytics and other kinds of data to create strategies for hundreds of companies and organizations of various kinds. I’m also seriously committed to keeping my skills current; I put time into study every week. So I tend to do WordCamp presentations on SEO from the standpoint of giving expert advice. But last year at WordCamp Fayetteville, someone asked, “How can I learn this for myself?” I think the best starting point is to understand how search engines work. In this presentation, I’ll be sharing that information, with specific details on Google rankings, local search, the most important aspects of SEO and the factors that can make a difference when you have tough competition.
- Content Marketing with WordPress
Content marketing has been a successful marketing strategy for more than a century, and the internet has leveled the playing field. WordPress is all about the democratization of publishing, and marketers now need to be publishers. This session will take you step by step through the creation of ongoing content marketing strategy. We’ll look at a nine-step process for getting from your business goals and data to a practical plan you can implement yourself or with professional support.
For me, and I think for many other members of the community, it’s also a lot like summer camp. I see people whom I don’t otherwise run into during the year. I get to try out fun ideas and to share things I’ve learned. Since web strategy is fun for me, I enjoy helping people come up with ideas and solutions for their needs. I get to see other people’s websites and hear about the background of their projects.
There are no canoes, and we don’t make our own lanyards, but there are certainly elements of that summer camp experience.
It’s not too late to get a ticket. Maybe I’ll see you there.