Purple — the color of the cosmos, Pantone tells us, the color of mysticism and spirituality, artistic brilliance, technology, and the future.
International color experts at Pantone choose a special Color of the Year each year that they think characterizes the coming year. They predict that their chosen color will show up in clothes, household goods, and packaging — and at this point it’s a self-fulfilling prophecy.
For 2018, Ultraviolet, a deep blue-based violet shade, is Pantone Color of the Year.
Are we ready for purple websites?
If you want an Ultraviolet website, you’re in luck. Unlike previous years’ Colors, deep purple is readily available in pre-made website themes.
If you’re using a purple website in real life, you’re probably a designer, a hair salon, or an event website.
Check out some previous Colors of the Year: