Your website provides essential information for your customers and prospective customers: who you are, what you do, what you have to offer, where to find you, how to contact you. These things are essential. But your website can do more than that.
There may be a lot of jobs around the office that your website can do for you.
- requesting a quote
- making a payment
- applying for a job
- buying an item
- subscribing to a service
- checking on a package
- scheduling an appointment
All of these are tasks your customers can do at your website. There may be more. Talk to your web developer about common processes in your shop or office, and you may be surprised by how many can be incorporated into your website.
Adding these special functionalities to your website is often more environmentally responsible, as well as providing an extra measure of convenience for your customers — and the savings in staff time can make this kind of site development pay for itself quickly.